By Ben Jimenez
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Plano, TX
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November 11, 2026
The two biggest names are AT&T, which plans a $1.35 billion global headquarters on Legacy Drive, and Samsung Electronics America, which is making its existing Plano campus its U.S. headquarters by the end of 2026. On home prices, the honest answer is that I can't show you a jump tied to either one. Plano's median went up and down through 2026 with no clear pattern, and AT&T's campus hasn't been built yet.
Here's where each one stands as of November 2, 2026. Announced and open are very different things.
AT&T's CEO has said partial occupancy could come as early as the second half of 2028. The city agreement requires occupancy by December 31, 2029.
Samsung confirmed on June 2, 2026 that it's moving its U.S. headquarters from New Jersey to its existing Plano campus, with the transition finished by year end. This isn't a new building. One report put the move at about 1,000 employees, but that figure didn't come from a Samsung statement I could find. In July, Reuters reported about 100 layoffs at the Plano office. Samsung also filed a New Jersey notice covering 739 positions and said that number includes people offered a move to Texas. The net gain for Plano isn't public.
This is a move within Plano, not a new arrival. City Council approved about $6.2 million in incentives on August 12, 2024, for a move to 5320 Legacy Drive, with at least 447 employees relocated and up to 1,020 jobs in total. The company planned to move in during 2026, but a state filing lists a $112 million project running through November 29, 2027. I found no report that it has opened.
The benefits software company announced on September 24, 2026 that it had moved its headquarters from McKinney to more than 28,000 square feet at One Legacy Circle. It's a smaller deal, and a move within Collin County.
This is the big project on the east side, at the old mall site on US 75, and it's about housing and retail more than jobs. As of a February 4, 2026 report, builders had delivered more than 500 homes. A 300,000-square-foot retail section was under construction, 1.5 million square feet of office was planned, and 2,300 apartments were planned overall, with 412 waiting on permits.
A state filing lists a $100 million renovation of about 450,000 square feet running through May 30, 2027. I found no confirmed retail opening date and no named tenants, so treat the homes as open and everything else as planned or under construction.
There's no Plano-specific evidence that I could find. The best national research is a study of 16,191 U.S. headquarters relocations from 1994 to 2017. It tied a headquarters move to a 10% higher price growth rate in that district, and that doesn't mean 10% higher prices. Against average growth of 3.5% a year, it works out to about 0.35 of a percentage point. The effect started the year before the move, lasted about two years after, and reached up to 15 miles.
Three details from that research matter here. The effect was weaker for moves within the same state or city, and most of AT&T's move fits that description. Its agreement counts 10,000 jobs created, transferred or retained, so some of those workers likely live in North Texas already. The effect was also larger for high-priced homes. And the authors note that companies may pick places that were already attractive, so the move may not be the cause.
Here's what Plano's numbers have done since AT&T's announcement, from MetroTex data reported by Community Impact:
January through April medians also came in below the same months of 2025. A separate tracked sample of 1,342 closings put the median at $529,250 over the six months through about September, with price per square foot slipping from $226 in May to $218 in September.
None of that proves the moves don't matter. Monthly medians swing with which homes happen to sell, and the AT&T jobs haven't landed. Plano is also losing jobs in some places: JPMorgan Chase, which says it has more than 12,500 workers here, filed notice in June to close a call center with 244 workers. All I can say is that a headline bump hasn't shown up.
Price off closed sales, not press releases. Say you're looking at two similar homes, one close to Legacy and one across town. If the Legacy home asks more because of AT&T, ask what the recent sales nearby actually support. A seller is in the same spot: the news is a talking point, but buyers and appraisers work from comps.
Then watch the dates that would change the picture: whether construction starts in December, whether Samsung finishes by year end, when Cane's moves and when Collin Creek names tenants.
If you're weighing a Plano purchase or sale and want the actual comps for your block, call or text Ben Jimenez at 469-730-6895.
No, not 10,000 new ones. The agreement counts jobs created, transferred or retained, and AT&T is consolidating sites it already has in Dallas, Plano and Irving. Workers already living in North Texas may not need to move at all.
The 65% rebate applies to AT&T's project, not to homeowners. I didn't find a city estimate of any effect on a homeowner's bill. I'm an agent, not a tax advisor, so take specific questions to your appraisal district or a tax professional.
If it reaches the 10,000-job target, it would be Plano's second-largest employer, behind JPMorgan Chase. The agreement's benchmarks run to 8,000 jobs by the end of 2034 and 10,000 by the end of 2039. So the full number is more than a decade out.
I can't tell you where prices will go, and nobody can promise that. The national research found prices can start moving a year before a relocation, but the effect was small and weaker for moves within a metro area. Buy a home you can afford to hold, and treat any bump as a bonus.
MetroTex data shows up monthly, and Community Impact usually reports it a few weeks after the month ends. A single month won't tell you much. Look at several months of price per square foot, and wait until people actually start working at the campus.
Get a straight answer on pricing, timing, and what it would take to get you moved.
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