By Ben Jimenez
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Frisco, TX
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September 18, 2026
Say you've owned in Frisco a few years and built real equity, and now you need more space. Frisco's market has genuinely shifted in your favor as a buyer: homes are sitting a median of 108 days as of spring 2026, up sharply from 62 to 79 days in fall 2025, and prices have softened roughly 1.5% year over year to around $687,000 to $690,000.
With days on market nearly doubling, sellers are negotiating more than they have in years. You're likely to get more house for your equity on the buy side than during Frisco's tighter-inventory stretch, though your own home sells into that same softer market.
Selling first tells you exactly how much equity you have before you shop, but may mean temporary housing or a rent-back negotiation. Buying first avoids the gap but needs a bridge loan or HELOC against current equity to cover the down payment, which adds a financing step and real timing risk if your home sits closer to that 108-day median than you'd like.
Samsung Electronics is relocating its entire U.S. headquarters to nearby Plano, and Hall Group is advancing a $7 billion mixed-use redevelopment of its 162-acre Hall Park campus in Frisco. That's real long-term demand behind the current softness, not a market in decline.
There's no universal right answer, it depends on your real numbers. Worth running both scenarios before deciding.
As of spring 2026, it's shifted toward buyers, with days on market nearly doubling from fall 2025 and prices softening slightly, giving buyers more negotiating leverage than in recent years.
Rising inventory and slower sales pace have given buyers more leverage, though the underlying demand drivers, including major corporate relocations nearby, remain strong long-term.
Samsung's relocation is to neighboring Plano, but it adds regional job demand that supports the broader Frisco-Plano corridor, including Hall Group's ongoing $7 billion Hall Park redevelopment in Frisco itself.
Median days on market reached 108 in spring 2026, up from 62 to 79 days in fall 2025, nearly double in some comparisons.
With current softening already giving buyers real leverage and strong underlying demand from corporate growth, waiting for a further drop carries its own risk of missing the current negotiating window.
Get a straight answer on pricing, timing, and what it would take to get you moved.
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Ben Jimenez