Price it to the homes that actually closed, not the ones still sitting, and put marketing in front of buyers that makes them book the showing this week. In Irving that gap is big right now. Homes that sold went under contract in a median of 29 days, while the active listings have been on the market a median of 74 days. The sellers in that first group are the ones who got the speed and the money.
Look at two numbers side by side. Over the last six months, Irving closings tracked by Resideline had a median sold price of $409,450 and took a median of 29 days to go under contract. Meanwhile, the median list price of the 603 homes currently for sale is $450,000, and those listings have been sitting a median of 74 days.
That is not a coincidence. The homes still on the market are, as a group, priced above what buyers have been paying. Buyers can see the same comps you can, and with rates where they are, they are not stretching for a house that looks overpriced.
Irving also covers a wide range. The middle half of recent sales closed anywhere from about $300,000 to $569,000, so a citywide median tells you very little about your house. A townhome near Las Colinas and a four-bedroom in Valley Ranch are different markets. Your price has to come from the closest true comps, not the city average.
The first two weeks are when your listing gets the most attention it will ever get. Every buyer with a saved search sees it as new. If it is priced right, that is when the strongest offers show up. If it is priced high, those buyers pass and move on, and you are left chasing the market with price cuts.
Say you're thinking about listing a three-bedroom at $465,000 because a neighbor's house is listed there. If the three closest sales in the last few months closed around $430,000, the smart move is to list near what the market proved and let buyers compete. A house that draws two offers at $435,000 usually nets more than one that sits for ten weeks and sells at $420,000 after two reductions.
Most buyers decide whether to see your home before they ever walk in. They decide on their phone. So the marketing has to do the showing for you.
This is where I do things differently. I personally fly drone footage for my listings and produce a full long-form YouTube home tour plus short reels for Instagram and Facebook. A buyer relocating for a job in Las Colinas can walk through your house from another state, see the street, the yard, and how close it sits to the lake or the DART Orange Line, and show up ready to write an offer.
The 30-year fixed rate averaged 7.40% on October 8, 2026, according to Freddie Mac. That is up from 6.30% a year ago. Every jump in rates shrinks the monthly budget for the same buyer, which is a big reason overpriced listings are sitting.
You can work with that instead of against it. A seller credit toward a rate buydown can lower a buyer's payment more than a small price cut would. Picture a buyer who loves your house but is $150 a month over budget. A credit that buys their rate down might close that gap, and you keep your list price intact on paper for the next appraisal.
Dallas County had about 4.0 months of inventory in August 2026, per MetroTex. That is more choice than buyers had a few years ago, so the homes that win are the ones that are priced right and show up better online than the competition.
If you're thinking about selling in Irving, call or text Ben Jimenez at 469-730-6895. I'll pull the closed comps for your street, show you where your price should land, and walk you through exactly how the drone and video marketing would work for your home.
Recent Irving sales took a median of about 20 days from contract to closing, based on Resideline's tracking. Cash deals can close faster, while loans with appraisal or repair issues can take longer.
Fix anything that would show up as a red flag on inspection, like roof leaks, HVAC problems, or water damage. Cosmetic projects only make sense if they clearly pay for themselves in price, so get a pricing opinion before you spend.
Fall has fewer buyers than spring, but the ones looking now are usually serious, and there is less competition from other sellers. A well-priced home with strong video marketing can still sell quickly this time of year.
Yes. Ben can show you examples of the YouTube home tours and reels he has produced so you know exactly what your listing would look like online before you sign anything.
No showings usually means a pricing or online presentation problem, and showings with no offers usually means a price or condition problem. The fix is to adjust quickly based on that feedback instead of waiting months and taking small cuts.
Get a straight answer on pricing, timing, and what it would take to get you moved.
Schedule a Free ConsultationAI-assisted research and drafting, reviewed and approved by Ben Jimenez before publishing.